Jim has been in advertising for more years than he cares to remember, and in truth, for more years than he can actually remember. As a Creative Director at TBWA and then Mother he ran, and won awards for, Holsten Pils, NatWest, ITV Digital, and QTV and launched Talk To Frank, a radical rebranding of the National Drugs Helpline. He was then ECD at Leo Burnett, overseeing award-winning campaigns for Drink Drive and Teens Road Safety for the DfT, as well as running accounts as diverse as McDonald's, various P&G brands, Heinz and Kellogg's.

In 2007 Jim took a break from agency life to do his own thing, consulting for brands like Specsavers, writing screenplays and sitcoms, and launching a magazine, Eulogy, about everything associated with death and dying, which ironically died after only one issue. 10 years ago he was lured back into agency life by his old friend Darren Bailes to be his No.2 at VCCP, where he’s happily resided ever since, running TfL, Prostate Cancer UK, Mike's Hard Lemonade, Cayman Jack, Charlie Bigham's amongst others.

Perhaps his proudest achievement was co-founding The Challenger Academy (formerly VCCP Stoke Academy) and his most unexpected achievement was 15 minutes of viral fame 3 years ago with his ‘Landmarks of The M40’ calendar.